Inbound Marketing
Attract more customers with inbound marketing
Inbound marketing in a nutshell encompasses publishing to blogs, social networking, video, ect. in order to create more online visibility. It has also often been referred to as “Pull Marketing” because you are pulling people into your sphere of influence by being findable and available for communication.
Social media marketing
In order to find success with your social media strategy, it’s important to have a clear understanding of how users communicate on each platform. To explain, the content you are tweeting on Twitter should NOT be copy and pasted into Facebook. Can you use the same content subject matter? Yes, but make sure that the content you post reflects each social channel’s style of communication.
Search engine optimization and pay per click
PPC marketing can help increase a companies visibility, even if it is already receiving first page placement. Essentially, a link to the companies website is seen twice on the first page; if a user clicks on the “organic” link, there is no cost for this increased visibility. Some inbound marketing companies will also help with search engine marketing campaigns, assisting with SEO and PPC campaigns, and helping you to track keywords.
Choose inbound marketing channels
There are many different ways to promote your business online and attract valuable leads and subscribers, which can make the process intimidating to many just starting out on a marketing plan. Added to the mix is the fact that both social media and the state of search are in a state of flux due to the latest technologies and consumer behavior.
Know your target audience
Blending next-generation sales, marketing and communication technologies, helps us create unique solutions. Using valuable, gathered data that informs your growth strategies, we’re able to help create, activate and track your online campaigns and prove ROI.
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