Tips For Your Website During COVID

Website tips to use during COVID

Since in-person meetings and trade shows are canceled until who knows when, your B2B website has become your most important sales asset (next to your people, of course). If you’ve neglected your B2B website or need a quick website makeover in response to COVID-19, I’ve got just the thing!

5 must-haves to help keep your website sales-ready during this pandemic.

1. Be transparent about expectations

If you are in a business sector that has been dramatically impacted by the pandemic, you need a clear notice on your website informing your audience of how this affects them and what they can expect. A nicely designed pop-up or floating bar (see example below) that links to a page that goes into more detail works well. If you are in a slightly unscathed business or the current situation won’t impact clients or service delivery, there is no need for a notice.

2. Be clear about what your company does and why you’re different

If you are in a business sector that has been dramatically impacted by the pandemic, you need a clear notice on your website informing your audience of how this affects them and what they can expect. A nicely designed pop-up or floating bar (see example below) that links to a page that goes into more detail works well. If you are in a slightly unscathed business or the current situation won’t impact clients or service delivery, there is no need for a notice.

3. Make sure your forms are working

The last thing you want is to be losing business during these uncertain times. Make sure all your website forms are working and being delivered to the correct people. Do this regularly and ensure that your internal team promptly follows up on all leads. You also should check and make sure your phone numbers and contact information are all correct.

4. Make it easy to connect with a live person

We are in the day and age of instant gratification. If someone is on your website and has questions, you want to make sure they are connected as quickly as possible — whether this is having a live chat or having a live person pick up the phone. When it comes to website leads — the early bird always catches the worm. If they can’t get an answer from you, they’ll call and chat with your competitors.

5. Showcase your best assets

Since you can’t rely on in-person meetings or trade shows to tell compelling stories about your company’s fantastic results, it’s time to tell them on your website. Take this opportunity to create compelling case studies that showcase ROI, update project portfolios, refresh your product photography, etc. The more your website can convey the value your business delivers, the better.

BONUS TIP – if you in a situation where you need to ramp up inbound leads quickly, make the updates above and then consider a paid search and email marketing campaign to drive immediate traffic to your website.

Hire ThePixel to build your next website!

Since our founding in 2008, we’ve created and launched many types of business websites. Over the last decade and we’ve learned a thing or two! That’s why we’re masters of our craft, let us help you build the website of your dreams – one that generates traffic, leads and conversions.

Are you ready to start? If yes, contact ThePixel and one of our representatives will guide you through the website phases and how the process works either by a Zoom Meeting or phone.