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Website Redesign Checklist

Download free checklist and start your website redesign

One of the purposes of a website is to inform the visitor about everything they need to know to make a decision. People go to websites for answers. If they can’t get them from you, they’ll look elsewhere––likely from your competitors.

Are you feeling overwhelmed and unsure of how to best approach your website redesign project? Our free website checklist includes everything you need to launch your own successful redesign.

Website Redesign Checklist

Websites need to be updated roughly every 5 years, sometimes sooner

As website technology and design are evolving quickly, websites need regular redesigns and updates to keep them relevant and effective. If it’s been awhile since your website was designed, download our free website redesign checklist.

Download Website Redesign Checklist

Does it look outdated?

If your website looks outdated, people are going to think your business is outdated too. Or worse, they’ll think you aren’t a legitimate business and not trust you. A proper website redesign would make sure your website looks clean, is easy to navigate, has readable fonts, and is consistent with color usage.

Does it rank well on search engines?

If your website isn’t ranking well in search engines, it definitely needs an update. Even if your website looks great, it’s pointless if no one can find it. Just like website development evolves, search engine algorithms are always changing and looking for different criteria to rank sites on.

Are you getting conversions?

If you are certain people are able to find your website, you should be seeing conversions. If you aren’t, you may not have enough conversion opportunities such as call-to-action buttons or easy to find contact information.

Is load speed slow?

There are a number of factors that could be affecting your site’s load time––all of which can be solved with a website redesign. A slow loading speed will do more than just frustrate website visitors; it could potentially hurt your search engine ranking as well. If your website has a high bounce rate, search engines will end up lowering your rank.

Key metrics telling you it’s time for a website redesign

1. Low search traffic

If the amount of traffic your website is receiving from search sources (that means mostly Google) has dropped far below what you saw in previous years or is on a consistent decline, then your website may not be properly optimized for search.

2. High bounce rates

Your search traffic can be great, but if the people who make it to your website don’t stick around, it won’t matter much. Your bounce rate is the percentage of visitors who don’t bother staying on the website for long once they click through to it.

3. Low conversion rates

This is the goal that all of those other metrics are leading up to. If you get plenty of traffic, and even if that traffic stays on your website for a while after clicking through, if those visitors don’t convert you have a problem. Low conversion rates tell you that your website, as is, simply isn’t doing its main job.

Website Metrics

When was the last time you evaluation your website?

Our website evaluation is based on the three essential components of website success:

  1. Design: Is your site cosmetics top-notch?
  2. Content: Is your content attracting potential leads?
  3. Navigation: Does your site do what it’s suppose to do?

By honestly and thoughtfully evaluating your current website, this evaluation checklist will generate ideas for improving your results, and provide insight into best practices.

About ThePixel

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