Why isn’t your SEO efforts producing ROI
Search engine optimization is a good investment for most companies revenue because when done correctly and well, it brings in a steady stream of leads that convert to clients. It works for you 24/7, whereas PPC advertising stops working the second you stop paying for …
What is a Website Design Strategy?
A website cannot stand by itself. It must be integrated into your business’s larger marketing approach. This includes thinking about social media, pay-per-click ads, search engine optimization, and calls to action simultaneously as you think about your website design. …
Leveraging Digital Marketing for Customer-Focused Insights
Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. …
Why You Should Invest in Inbound Marketing
Virtually every sales and marketing professional is familiar with the proven sales process concept of “the funnel.” At its very basic construct, the funnel is simply a visual tool into which sales prospects are “poured” to begin the journey from prospect to customer. Along the …
Lead Conversion Tips to Increase Sales
Below are seven conversion optimization tips you can implement to increase sales from inbound lead calls: 1. Create great landing pages Use call tracking software to get the data you need to tweak your landing pages for better conversions. For example, implement call tracking numbers …
