Creating a Customer Profile
A customer profile describes your prospective and current customers’ buying behaviors, demographics, interests, everyday activities, and pain points that influence their purchasing decisions. …
Ways to Improve Your Website with Analytics
If your traffic is trending downward, your competitors may be marketing more aggressively effectively than you. …
Improve Sales Performance
It’s time to be honest… when was the last time you took an in depth look at your website to see how well it is performing? …
9 Ways to Measure Twitter Audience & Succeed Online
Measuring change in follower count can only tell you so much. There are other ways to understand your Twitter audience and model your marketing strategy accordingly. …
Reasons Your Website Can Have a High Bounce Rate
A website bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after viewing only one page on your site. …
