• Short and sweet is the best policy for content posted on Twitter. Always be “matter of fact” and “to the point” because most users are on Twitter for updates and news.
• Try and keep your tweets down to 120-130 characters because Twitter users expect quick and digestible content.
• Creating content for Twitter can be compared to crafting headlines for a blog.
• Twitter users appreciate witty tweets, but make sure you are still incorporating your brand message.
• Take advantage of trending hashtags to add to the #conversation.

• Facebook is a great network to share opinions and feelings.
• On Facebook post comments, share photographs, and post links to news or other interesting content on the web, chat live, and watch short-form video.
• You can be more descriptive and longer-winded on Facebook.
• Users on Facebook are more open to reading and digesting content so you don’t have to be as paranoid about the length of your posts.

• A video-sharing website.
• User-generated content, where users create and share content with others.
• Share live footage of what you or your brand is doing.
• Connect and network with others YouTuber’s who share their interests.
• Interact with YouTube users through comments, likes, shares, or direct messaging.
• If you subscribe to a YouTube channel, you are interested in the creator’s content and wish to follow their work.

• Instagram allows anyone to be a photographer – including YOUR BRAND – with easy to use filters and photo edits.
• Lets users to edit and upload photos and short videos through a mobile app.
• Instagram is a platform where users share their experience through photography.
• Instagram users can add a caption to each of their posts and use hashtags and location-based geotags to index these posts and make them searchable by other users within the app.

• Business-oriented social networking service.
• World’s largest professional network on the internet.
• LinkedIn caters to professionals so make sure to adapt your posts and profile accordingly.
• Find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your career.
• Expect a more sophisticated audience.

• User-generated content
• Anonymous posting & threads
• Post questions and discover new content
• Communities (i.e. subreddits) based on people’s interests that share and discuss web content.
• Members that register the site can submit content such as links, text posts, and images, which are then voted up or down by other members.

• Video-sharing app that allows users to create and share short-form videos on any topic.
• Dedicated to short-form videos created for and consumed by users. The length of videos is 15 to 60 seconds.
• Now available in more than 150 different markets, TikTok has offices in Beijing; Los Angeles; Moscow; Mumbai, India; Seoul, South Korea; and Tokyo.
• Short-form video content is played as soon as a user opens the app. The videos start playing one-by-one and a viewer gets lost in a sea of fun, entertaining, addictive video content.

While not considered a “traditional” social media platform in the sense of public news feeds or large-scale content sharing.

• Ability to facilitate personal connections, group communication, and content sharing between users, making it a tool for social interaction and community building; however, its primary focus remains on private messaging between individuals and close groups.
• On average, users spend about 19 hours and 40 minutes per month on the app.
• 47.1% of users are female and 52.8% are male.
• Accessible in 180 countries.