Setting business goals for a website redesign

If you’ve successfully made the case for a website redesign, now there are a million things you could do to get it up to date. So where do you start? How do you act based on what is most important to your business or institution? It all starts with goals.

Setting goals is a critical part of building any successful organization. You do this at the strategic and mission level, at the department or team level, and at the individual level. As a tool responsible for business and revenue growth, your website deserves the same level of focus and attention.

There are a variety of business goals for most websites that you use. Typical goals for a website might include focusing on:

Although you can have multiple business goals for your website, prioritizing a limited number will help focus the redesign process on achieving your desired outcomes.

• Brand identity
• eCommerce
• Advertising
• Demand or lead generation
• Customer retention
• Customer satisfaction
• Raise money
• Employee retention and satisfaction
• Sharing product information
• Customer portals (for example, banking or financial services)

There’s an old proverb about chasing two rabbits at a time, and catching neither. A similar rule applies to your goals. In general, leading with the goals that drive new and recurring revenue should be your first concern. Everything else is secondary, and should ultimately support the main goals.

It’s also important to remember that even an outstanding website redesign is not a magic bullet, nor the best strategy for meeting all your goals. A bold design, clear calls to action, and strong communication of product benefits, company culture, and engaging, valuable content seem like nobrainers to add to the redesign project list. Attracting new customers and talent can benefit from a similar approach on the web, but that approach is not sufficient every for audience. To see which website goals should be your top priority, answer these three questions:

1. What business are you in?
2. What are the main business and strategic goals for your organization?
3. What does your website need to do to support your business? This should help you articulate your highest priorities, and focus on no more than three big ones to address with the project.

Ultimately, being able to connect a redesign or any undertaking to your business goals is the best way to justify the investment and get your leadership team on board.

Hire ThePixel to build your next website!

Since our founding in 2008, we’ve created and launched many types of business websites. Over the last decade and we’ve learned a thing or two! That’s why we’re masters of our craft, let us help you build the website of your dreams – one that generates traffic, leads and conversions.

Are you ready to start? If yes, contact ThePixel and one of our representatives will guide you through the website phases and how the process works either by a Zoom Meeting or phone.