Search Engine Optimization and Lead Generation

Organic rankings don’t always happen organically—they need a little boost from SEO experts

SEO is replacing traditional ads

Your SEO services are in the hands of an SEO expert. Therefore, you will not need to train a member of your team to be efficient in SEO and you will prevent beginner mistakes. As SEO involves a lot of different components, our team of specialized individuals all contribute to get your business a strong online presence for your website.

All businesses need to be noticed by Google, but this is especially true for small businesses. You don’t have millions of dollars to throw into marketing, so you need people to be able to find your business easily with a Google search. But search engine optimization (SEO) is a challenging undertaking, and you may need some help from a small business SEO agency.

Optimize for local SEO

We can update online directories such as Google Business Profile (GBP), add reviews, and work on getting you into local map listings.

Analyze your competitors

Our SEO strategists always check out the competition to ensure you are right on target to pass them up.

Content writing and website updates

We will update your website to include SEO keywords and writing designed to convert your audience. We can create landing pages, write meta titles, and write meta descriptions, all optimized for SEO.

Search engine ranking reporting

If you want to receive relevant traffic for a specific keyword, you must rank on the first page, and if you want to turn a hefty profit, you should rank as close to #1 as possible. That’s why it’s so important to keep track of all of your keyword rankings, and tailor your SEO plan accordingly.

Grow your local SEO traffic

We understand that all website traffic is not created equal, so we’ll work with you (and check out your competitors) to ensure your SEO strategy is aligned with your long-term business goals… so you can reach the right kinds of people without having to rely on pay per click (PPC) marketing campaigns alone.

Building your business through the web starts with an effective website. With more than 80% of clicks happening on the first page of Google Search, a professional search engine marketing strategy is a must. That’s why we take an SEO-centric approach to every website we produce — from the design and development, to the site structure, and of course the content.

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Inbound Marketing is often referred to as “Lead Generation”

Lead generation is the process of attracting leads (your potential customers) into a contact management or marketing software system with the hope of nurturing them throughout the buying process to help convince them about your offerings and then convert them into a paying customer.

The strategies used to generate these contacts are put in place by your business to ensure that your leads are quality and worth nurturing for the future. Lead generation is all about building trust with your audience and educating them about your industry and offerings along the way

Your website must be designed to entice visitors to become leads

To do that, we include well-placed calls-to-action (or CTA) offering them high-value content. When a visitor clicks on the call-to-action, they get to a landing page. To get the valuable content they want, visitors complete the landing page form, providing their contact information and sometimes additional information about themselves, their company and their buying intentions. That’s how a website visitor becomes a lead.

It must provide the right experience for your buyers

Your website structure and navigation must make it easy for visitors to find what they are looking for. Your page content must be carefully crafted to provide the information visitors want.

Frequently asked questions for anyone looking for search engine optimization

How much does SEO cost?

SEO can vary greatly in price depending on who is offering the service, and there is a large price disparity for a reason. Companies who offer SEO at very low prices usually tend to cut corners, use ‘black-hat’ techniques or use improper SEO strategy, resulting in penalties, decreases in traffic and spam for unsuspecting business owners. Agency prices tend to run higher, but you are paying for their experience, ethics, and effectiveness.

Once I start SEO, how long will it take to get rankings?

SEO isn’t an overnight strategy. The first few months are dedicated to making updates to your site and waiting for the search engine spiders to crawl and index the changes. Depending on your website, the amount of work it requires, and the crawl frequency of the search engine spiders, it typically takes 3-9 months to begin seeing new rankings.

Should I also do PPC?

Pay Per Click is a great additional strategy to supplement your SEO efforts and can help enhance relevant traffic. Depending on your particular website, industry and the competitiveness of the keywords you want to go after, a good agency will recommend PPC on a case-per-case basis.

Why should I continue SEO once I’ve gotten good rankings?

Achieving the rankings is only half the battle. Since the search engines are constantly evolving and updating their algorithms, your rankings can fluctuate from one day to the next. Maintaining current rankings is just as involved as getting new ones; it takes constant research, updates, and testing to keep your URL ranking in the top positions. Discontinuing SEO after you’ve achieved rankings will result in a loss of rankings fairly quickly.

Can’t we just buy links?

Although link building can be an important aspect of SEO, purchased links and links from spammy websites or ‘bad neighborhood’ sites can actually hurt your rankings rather than help. Search engines are constantly looking out for links like these. In fact, Google’s ‘Penguin’ series of algorithm updates is geared primarily towards penalizing sites who obtain links unnaturally through link exchange schemes and purchasing links or have links from spam sites. A recovery from a link penalty is not an easy one and can result in significant traffic losses.

Can you guarantee my rankings with SEO?

Ethical SEO agencies cannot guarantee something they can’t control and beware of any company that claims they can. There is no way to know 100% how a site will rank because of the search engine’s constantly evolving nature and to guarantee rankings would be unethical. Also, beware of companies claiming they have a special relationship with Google or can ‘priority submit’ to Google to guarantee ranking positions. This is completely false and untrue, and Google itself warns against companies that make these claims.

Can you get me ranked for general terms like ‘lawyer’?

General terms are highly competitive and would be extremely costly to rank for based on the time and resources it would take to achieve rankings for a term that broad. Another reason we advise against going after terms that broad is relevancy. If you are a lawyer in Iowa, traffic from Arizona probably isn’t that relevant to your business. It is more cost effective and pragmatic to go after terms that relate to the location of your business.

Which Search Engines receive the majority of searches?

Google obtains the majority of search traffic, with about 67% total searches. Bing comes in second with about 17%, then Yahoo with roughly 12% and the remaining Search Engines all total about 4%.

How often do the Search Engines update their algorithm or search equation?

Only the techs behind the search engines know this answer for sure, but Google’s head of Web Spam, Matt Cutts, has been quoted saying that more than 500 updates are made each year. Since the search engines are constantly evolving and changing, it is crucial to stay on top of the changes, make constant updates on our end, and only use strategies that are ethical and sustainable.

Does your website past the SEO audit test?

SEO is about pleasing both the users and the search engines. Run your website through our free grader to see where you stand and how you can improve.

Broken image links

Broken external links

Thin content with no value

Duplicate page content

Redirects to Broken URLs

Missed Structured Data

Free SEO Audit Report

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