B2B Custom Web Design vs. Template Websites (Pros vs. Cons)
The first decision is whether to go with a custom B2B web design option or an off-the-shelf template website. It depends on your company’s resources and objectives. …
Top 10 questions to ask before hiring a website company
Choosing a website company is a critical decision. You’re not just putting a project in their hands, your trusting your business to them. This questionnaire will help you assess the website design companies that you are considering. From understanding the pricing structure to evaluating the …
Content Marketing Stats
Having great content is all well and good. Getting people to see that content is another thing entirely. That’s where content marketing comes in. …
How to Prepare for the Mobile-First Index Rollout
Once you have made the effort to update your website to a responsive version, it’s important to make sure that Google is able to see these changes. If your mobile site doesn’t match your desktop site or if you need to get mobile web optimization, …
Ways to Use Data Forecasting for SEO
SEO data forecasting is the practice of using data to predict and model future possible outcomes as a result of the efforts you choose—or do not choose—to invest in. As marketers, we’re often asked to quantify the results of our efforts and justify investments. …
