What is a Website Design Strategy?
A website cannot stand by itself. It must be integrated into your business’s larger marketing approach. This includes thinking about social media, pay-per-click ads, search engine optimization, and calls to action simultaneously as you think about your website design. …
Leveraging Digital Marketing for Customer-Focused Insights
Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. …
Difference Between Direct and Organic Search Traffic
Gain insight from your web traffic – Organic and Direct Sources For a long time, digital marketers summed up the properties of direct and organic traffic pretty similarly and simply. To most, organic traffic consists of visits from search engines, while direct traffic is made …
Why You Should Invest in Inbound Marketing
Virtually every sales and marketing professional is familiar with the proven sales process concept of “the funnel.” At its very basic construct, the funnel is simply a visual tool into which sales prospects are “poured” to begin the journey from prospect to customer. Along the …
Website Accessibility Known as 508 Compliance
Strict governance around your website management is recommended to make sure your 508 compliance doesn’t get invalidated. Something simple like an alt tag would negate your 508 compliance. Even if your organization isn’t a federal agency, it doesn’t mean you’re completely safe. Some sites may …
