What drives a sale?
What drives a sale? When a consumer chooses to buy, do they base their decision on meeting a specific need with specific requirements? Or are there other components to the sale? The marketplace offers a large abundance of similar products and services – we have …
Do you have a backup of all your website and business data?
A sudden attack on your website or an employee error can cause havoc without warning. The same goes for any information about your business stored on your computer. If your computer suddenly got infected with a virus and you had to format your hard drive, …
Domain Best Practices
No matter what domain name you ultimately land on, you may want to stick to the following 7 best practices: 1. Your domain name should be as short as possible. Shorter domains are easier for direct-type ins, don’t overflow on business cards, can be fully …
How-to Generate Content Ideas Using Analytics
Most marketers use their web analytics to determine the quality of their content and how their users behave on their site. But not many of them use it for planning their content. …
Build Brand Awareness
Brand awareness is the first step for marketing your product or service. How do you build brand awareness then? There are multiple ways to go forward with this, and you should not limit yourself to just one. …
