Ways to Improve Your Website with Analytics
If your traffic is trending downward, your competitors may be marketing more aggressively effectively than you. …
Setting business goals for a website redesign
If you’ve successfully made the case for a website redesign, now there are a million things you could do to get it up to date. So where do you start? How do you act based on what is most important to your business or institution? …
Key Metrics to Track for B2B Marketing
Five metrics that you should be tracking to ensure your website and B2B marketing campaigns are performing to their full potential. …
What drives a sale?
What drives a sale? When a consumer chooses to buy, do they base their decision on meeting a specific need with specific requirements? Or are there other components to the sale? The marketplace offers a large abundance of similar products and services – we have …
How-to Generate Content Ideas Using Analytics
Most marketers use their web analytics to determine the quality of their content and how their users behave on their site. But not many of them use it for planning their content. …
