What drives a sale?
What drives a sale? When a consumer chooses to buy, do they base their decision on meeting a specific need with specific requirements? Or are there other components to the sale? The marketplace offers a large abundance of similar products and services – we have …
Key Metrics to Track for B2B Marketing
Five metrics that you should be tracking to ensure your website and B2B marketing campaigns are performing to their full potential. …
How-to Generate Content Ideas Using Analytics
Most marketers use their web analytics to determine the quality of their content and how their users behave on their site. But not many of them use it for planning their content. …
Time for a Website Redesign??
Good web design isn’t something you can invest in once and be done. Every business website needs an update now and then, and yours might be due. …
Learn About Your Website Visitors
Google Analytics is a huge program that can take some time to master. Key metrics include: The number of site visitors, bounce rate, page urls, etc. …
