Creating a Customer Profile
A customer profile describes your prospective and current customers’ buying behaviors, demographics, interests, everyday activities, and pain points that influence their purchasing decisions. …
What is Digital Marketing Strategy?
Once you’ve defined what you want to achieve with your digital marketing, your strategy sets out how you’re going to get there. It is your plan to achieving your business and marketing objectives and goals. …
Process of Building a Website
The most important part of a website is content. Content can be changed without changing your website. …
5 Signs You Need a Website Redesign
A poor conversion rate is one of the clearest signs that your website is in deep need of a website redesign. It indicates that your users are “dropping off” at some point in your conversion funnel. …
Why Has My Website Traffic Dropped – And What Can I Do About It?
One of the worst things that can happen as a website administrator or marketing executive is that traffic to your website suddenly drops. …