Data Quality and Online Marketing Success
Every successful marketer knows that good data makes successful marketing initiative. The three key areas where I’ve seen good data have a huge positive impact is Data Capture, Data Transfer, and Data Reporting. …
Is Simply Having a Website Enough?
Do you know the percentage of people that go your website before making any sort of contact with your storefront? 78%.* That’s a little more than three out of four. Ask yourself this: Is my website making a good first impression? …
3 Simple Fixes to Improve Website Conversion Rates
You already have a website. It’s a few years old and conversions are not where you would like them to be, but you can’t quite justify a full-scale redesign. A comprehensive marketing strategy goes a long way to ensure that your website is your most …
Benefits of Using WordPress for B2C Websites
If you’re researching B2C websites, you’ve surely read about WordPress. It’s the platform we at ThePixel recommend to our clients (in fact, it’s the only CMS we use) and we’re far from the only agency to do so. …
Death by Website: 5 Website Design Mistakes to Avoid
A good website design will grow your business; a bad website design will kill it. It is definitely possible to create a website and then watch it suck revenue right out of your company. We wouldn’t like that to happen to you. …
