Content Creation
Content Creation
Our skilled team of writers is ready to tackle your content creation
How content marketing works
Companies use content marketing in each stage of the sales cycle to engage and sell. Your business can use content marketing to attract leads, make a case for your product or service when someone is researching what to buy, and close sales.
To use it effectively, you’ll need to deliver the right content at each stage of the sales cycle—from awareness through consideration to purchase. If this sounds complicated, don’t worry: Approaching content this way actually simplifies the process.
What is content marketing?
Content marketing is the process of creating valuable, relevant content to:
- Attract new customers
- Acquire their custom
- Engage their interest
A well-crafted content marketing strategy makes your business a thought leader, building brand preference as you inform and educate buyers. Providing helpful and entertaining content can form a strong bond between your brand and customers that continues to grow and strengthen over time.
Blog posts
Distill your digital marketing strategy into your blog schedule. Work with an in-house SEO specialist or an agency to establish what you should be writing about, then create keyword-rich, in-depth articles which directly respond to your audience’s searches.
For example, if you’re a fashion retail company, this could be articles about different fits of jeans, or an engaging overview of the latest catwalk.
Infographics
Infographics are a great way of turning dry data into something bold and engaging. Use as little text as possible and let the imagery tell the story. If you don’t have an in-house graphics artist, find a talented freelancer who can make something beautiful and informative.
For example, a survey about exercise can be transformed into a graphic that visualizes the data using contextual design motifs.
Video
To effectively use video as part of a content strategy, keep it as timeless as possible. Why? So, you don’t have to continuously spend time and money creating more. High-quality video content can also be used to expose your brand to YouTube’s vast audience.
Great examples of video content include:
- Product unboxing videos
- How-to guides and tutorials
- Product reviews
Whitepapers and reports
Whitepapers are an excellent way to nurture your leads. They enable you to create in-depth pieces that look more professional and expert than a blog post.
They also give you the space to make compelling arguments and offer insights centered on your audience. You can back up claims with tables, charts and infographics, then package up as slick PDFs.
How content marketing works
Good content will bring you customers, which will ultimately lead to sales. It will boost your business, so why wouldn’t you get on board with that? Building brand awareness, our content is always well-crafted and always features a strong call to action.
You Need a Content Audit
We conduct a content audit taking your strategy a step further and analyzes which content is working (and which isn’t) so you can create more of what works. The audit may surface patterns that lead to opportunities (for example, “We’ve published a dozen articles on a single topic; let’s assemble those into a more comprehensive guide.”)
Meta Data
Creating content to get to the right place at the right time – or you want readers to discover related content and become more engrossed in content on your site – your metadata is KEY. I don’t know of a way to have organized content without metadata.
