Top 5 website design aspects that can take your brand to another level

94% of the first consumer engagement with online brands is design related – this is where many consumers start judging the trustworthiness and credibility of a brand. So your web design can’t be found lacking when your business needs to capture new customers to grow continually. Robust and modern web design is crucial to your brand’s reputation, future, and bottom line.

To effectively use the website design must haves in 2023, you have to understand what they are and how they impact your brand.

1. Bold Typography

Minimalism has been dominating digital design for years for its aesthetics and practicality. Minimalist designs and look better on smaller screens and are faster to load. However, minimalism has lately been getting all sorts of criticism, and this includes the recent serif trend. In the past, Serifs have not been popular with modern minimalist branding, but they are now making a comeback in 2023. Serif is one of the top treads of the year due to its exceptional ability to communicate a brand’s personality.

Even though you can associate these designs with the past, they are more adaptable and have lots of character than you might think. Expect to see special, custom-made bold serifs with several characters that could take your brand’s style to the next level. They can give your brand a simultaneously classic and modern feel. Whatever the case may be, it best you use these designs sparingly – they are especially more suitable with headings, logos, or titles, but not so well with large blocks of text.

2. Webpage Loading Speed

Research reveals that 50% of web visitor leave a site if it takes longer than three seconds to load. You must keep speed in mind when designing websites. Plus, the faster your website loads, the higher it will rank in search results. Google Speed Update that was launched in 2018 prioritize ranking sites that load faster than others higher. It is much likely other search engines will follow this path.

However, this doesn’t mean that sites should be sparse affairs with limited imagery and content for speed. You can incorporate them in such a way that they don’t slow down your websites loading time. If your website takes too long to load, you could be losing revenue due to no consumer willing to stick around to even look at what your site has to offer. You need to continually evolve your brand website to standout to deliver an engaging experience to your users and then generate sales.

3. Mobile -First

Like it or not, mobile first website design and is the way of the future and is about changing the way sites are designed fundamentally. Since 2015, mobile search has been the highest form of search worldwide. In respect to this, Google has shifted the way they index sites first; now they prioritize mobile websites over those that are not. With all this, it’s also not a surprise that the first design has become one of the hottest trends.

The standard web design used to be that website would only be developed for a desktop or PC, and they may add mobile responsive or mobile-friendly design as well. But now, the reverse is the case: it now starts with first designing a website for mobile users before developing a version that will also work for PC or Desktop users. This design is a trend that is meeting the demand that consumers are requiring and it will likely be for a long time to come.

4. Video Backgrounds

Video backgrounds are still one of the most popular trends. Videos are just more compelling than images and text or images ever will be; this is why they have been shown to increase conversions. When a consumer comes to your site, and a video is playing in the background, they are more likely to watch because videos have a way of grabbing attention. The longer a potential customer stays on your site, the more likely they are to convert.

Videos convey your messages effectively and quickly – something that could take tons of images and paragraphs to accomplish. It is particularly useful for a disruptor brand that has a complex message to explain to their consumers in a short amount of time to grab their attention. Also, there is something modern and sleek about a video on a website. As far as the video is muted, short, and has high quality looks to it.

5. Single Page Design

Single page design is one of the top design trends of 2022. Though it may be more difficult to rank higher for particular keywords without lots of pages, single page designs are still being more favored by search engines. You can easily and quickly load them on mobile devices. The design achieves this by featuring led of everything that can slow a site down.

Single page websites look incredible on every browsing device. Its simplicity also means it can be managed efficiently, and updates are often quickly achieved. Single page website offers more than just the ease of use; it also tends to have higher conversion rates. Plus with single pages websites, there is no way the user can get distracted. So the page drives the visitors towards a conversion point.

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