Metrics to Measure Your Marketing

Start measuring your website performance using these top SEO metrics

Looking for a way to formally measure the success of your marketing efforts? In this day and age, it is simply not enough to rely on gut feeling or intuition to determine how successful your marketing strategy has been. You need real, measurable data to determine what you are doing well and which areas need improvement.

1. Lead Generation Rate

Lead generation is the process of attracting leads (your potential customers) into a contact management or marketing software system with the hope of nurturing them throughout the buying process to help convince them about your offerings and then convert them into a paying customer.

Generating leads is the ultimate goal for any marketing team, so it is essential to have measurable marketing metrics to gauge how successful your efforts are in this area.

Lead generation rate is the total number of leads captured, divided by the total number of visitors through a particular channel. This metric will give you an idea of which areas you may be excelling in and where you could have some room for improvement.

2. Cost Per Lead

Cost per lead is a metric designed to measure the cost-effectiveness of your marketing campaigns. It can be calculated by dividing the total cost of a certain campaign by the number of leads that campaign has generated.

Cost per lead is a great way to gauge the effectiveness of your money being spent. It can allow you to identify areas in which you should keep spending or areas where it might be wiser to invest differently moving forward.

3. Return on Marketing Investment

While measuring the effectiveness of leads is important, leads don’t always result in customers. You should also use metrics to get an overall sense of how your marketing efforts are impacting your company’s growth (i.e., revenue).

Return on marketing investment is measured by taking the total amount of revenue generated divided by the total amount invested in marketing in that given time. Marketing teams can use this metric to benchmark their success over a period of time in comparison to past time frames.

It takes consuming up to 5 pieces of content before a customer will speak to a sales rep, review these content marketing stats.

4. Customer Acquisition Cost

In addition to getting a general overall sense of how your marketing efforts are paying off, it is important to analyze how much you are technically spending per customer. You can learn where your money is best spent and get an idea of the number of resources necessary to obtain a profit for any future campaigns. Customer acquisition cost and can be measured by taking any sales or marketing costs within a given campaign and dividing that number by the number of new customers gained via that campaign.

5. Time on Page

Time on-page is a great metric to measure to help you determine the success of your web design and content performance. If users are landing on your page but spending very little time on it, your website is not doing your business any favors. It’s time to reevaluate its layout, design, and the overall quality of content.

The longer your users spend on your page, the better. A high average “time on page” metric indicates the content your marketing team is producing is relevant, engaging, and of value to your audience.

Key to improvement and conclusion…

Using SEO metrics to determine marketing success is not only necessary to prove your ROI, but it’s also a valuable way to benchmark your performances and set attainable goals for the future. There are several other marketing metrics you should keep in mind and consider tracking, but the five listed above are a great place to start.

Hire ThePixel to build your next website!

Since our founding in 2008, we’ve created and launched many types of business websites. Over the last decade and we’ve learned a thing or two! That’s why we’re masters of our craft, let us help you build the website of your dreams – one that generates traffic, leads and conversions.

Are you ready to start? If yes, contact ThePixel and one of our representatives will guide you through the website phases and how the process works either by a Zoom Meeting or phone.