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Lead Generation

Lead Generation

Your website is your #1 marketing tool and we make your website stand our from competitors.

Find & Engage with new customers

Elevate meaningful, engaging, client experiences

One great way to increase leads for your business is through a lead generation website. Lead generation websites are designed to target a specific niche market or marketing a specific service, and offer a quick overview of the features and benefits of your service, solution, etc. “Lead gen” sites are not meant to offer large quantities of content, but rather introduce a site visitor to (one of) your company’s offerings and encourage them to reach out to you for more information. By utilizing SEO best practices and branded website design, we’ll help you reach new customers to build your business.

Lead generation websites are usually only a page or two long, but can be an effective way to provide your company with additional opportunities to reach your ideal clients through the web (besides your comprehensive company website).

It’s like having a top-performing sales rep working 24 hours a day, 7 days a week. One who knows your buyers inside and out, and can communicate the right information at just the right time to get buyers to take action.

Your website must be designed to entice visitors to become leads
To do that, we include well-placed calls-to-action (or CTA) offering them high-value content. When a visitor clicks on the call-to-action, they get to a landing page. To get the valuable content they want, visitors complete the landing page form, providing their contact information and sometimes additional information about themselves, their company and their buying intentions. That’s how a website visitor becomes a lead.
It must provide the right experience for your buyers
Your website structure and navigation must make it easy for visitors to find what they are looking for. Your page content must be carefully crafted to provide the information visitors want.

When business & technology merge together

Your Trusted Lead Generation Partner

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Webpage That Converts

We design pages that align with all of your marketing campaigns, creating a streamlined, coherent experience for site visitors. We focus on creating pages that clearly communicate benefits to readers, contact forms that are easy to complete, and call-to-action buttons that command attention.
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Lead Qualifying

At ThePixel, we prioritize the quality of leads over the quantity. That’s why we create forms that help you qualify your prospects by collecting information on their budgets, deadlines, and other important factors. Use these lead qualification forms to ensure you are dedicating your time to leads that are likely to pay off.
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Compelling CTAs

You need call-to-action buttons that immediately draw the eye and encourage web visitors to click. By making creative use of white space and eye tracking patterns, we place CTAs where they will make an immediate impact on the viewer. We can also design original buttons and icons that set you apart from competitors using cookie-cutter templates.
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Effective Contact Forms

Let’s face it: no one wants to expend a lot of energy on an online contact form. If your website’s forms are too long, you’re losing potential leads. We design forms that capture essential information without unnecessary filler, giving your potential leads a form that’s quick and easy to fill out while still providing you quality leads.

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    About ThePixel

    We’re experts at firing up brands with smart, creative, research-based communications ideas. We are a full-service agency offering brand development, creative development, web and interactive development, public relations, media services and research. Located in Cedar Rapids, IA we leverage technology with your business.

    © 2024 ThePixel, an Iowa website design and marketing agency.
    Content can not be copied or modified for educational purposes.