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Website Launch Checklist

Are you feeling a little overwhelmed and unsure of how to best approach your new project? We’ve identified five stages that every website design and redesign go through. Our website checklist includes everything you need to launch your own successful website.

The cycle of measuring, analyzing and optimizing a website doesn’t stop after one round but should continue as an ongoing part of your digital marketing strategy. A website requires the proper management and attention to deliver a user experience that consistently drives towards your business goals. So while the launch of your new website is certainly a great accomplishment and something to celebrate, it truly is just the beginning.

Chapter 1: Planning

The conversation about redesigning a company website usually begins when someone points out that traffic is down, conversions are weak, or just that the design looks outdated. You aren’t attracting customers, prospects, students, donors, or whichever constituencies you need to be successful, and your team agrees it’s time for a change.

Chapter 3: Production

With planning and preparation complete, you can kick off the hands-on parts of the project. The initial stages are often the most difficult and delicate because they require stakeholders to review and comment on something that doesn’t exist yet.

Chapter 2: Preparing

A good portion of your website redesign project is just ensuring you have the right tools, resources, and people in place to get the job done. Think of it as project mise-en-place: you’re preparing and arranging all the ingredients to make the cooking process smooth and pleasant, and ensure delicious results.

Chapter 4: PreLaunch

Once the design, development, and content migration are completed, there is still a lot of work to be done before your website can go live. From testing, to search engine optimization, these less glamorous & strictly behind-the-scenes tasks are nonetheless critical to a successful website launch.

Chapter 5: Post-Launch

You’ve heard the truism that a website is a fluid, “living” entity that is constantly evolving. With anything that is prone to frequent change, completing any quality assurance is a moving target. While this can seem discouraging, making it feel like the project is never truly complete, it also means that whatever is not working or meeting expectations can be addressed and changed.

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